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Designing a market entry strategy for the Saudi health food market
Sector: Food & Beverages
Noumena designed a market entry strategy for health food for the Saudi market. Starting point are health bars, with the option to develop a whole range of related products. Focus was on quickly ramping up the business while keeping capital expenditure low
Public Parks as a way to improve quality of life in Saudi Arabia
Sector: Leisure and entertainment
Setting up parks in Saudi Arabia is an important part of the Vision 2030 efforts to improve the quality of life in Saudi Arabia. Noumena benchmarked famous international parks to find common patterns and key factors of success which might provide inspiration for park designs adapted to the specific environment and population needs in the Kingdom
Business opportunities in the Equine Industry
Sector: Leisure and entertainment
There is a multitude of business models in the equine industry. However, several profitable models are not scalable. Scalable models usually use the horse-related component of their business as a unique selling proposition for other activities (e.g., hospitality, entertainment). With people today looking for "green" ways of entertainment this combination proofs to be successful
Why do Mega Projects suffer from time and cost overruns?
Sector: Construction
9 out of 10 mega projects deal with time and cost overruns. It seems like a natural law. Yet there are common patterns which repeat themselves over and over again. And over and over again people are asking, how it is possible to make such dumb mistakes. Everything seems to be so easy...until it becomes complicated.